Building a business is hard
networking for new business doesn't have to be.
Are you sick of you and your team attending coffees, lunches, events and exhibitions, and coming away with little more than a stack of business cards?
As the leader of a business, you would like to push harder and do more. But what does that mean? And why?
I would expect it means you would like to ultimately increase the cash available to the business, to achieve whatever goals you have set.
And that means More Sales.
You have hired and fired your sales team, used sales trainers, outsourced your lead-generation.
You have set up stands at exhibitions, sent your BDM from Cannes to Hong Kong.
Why are they not selling more?
I know, I hear you... It's all about relationships, right? Who you know not what you know and all that jazz...
Well actually, NO.
This is a huge misconception in sales, and despite the premise of networking being based on relationships, it is no different.
You can certainly have a very fruitful and enjoyable network, without your personality being a factor.
Think about the last three times you won new business. What do they have in common?
[I guarantee it's not because you were best buddies!]
It will be because you ticked three boxes.
✔ They acknowledged that something.
✔ They were motivated to meet that need.
✔ They believed that you were the best person to meet that need.
If they liked you too, that is a bonus! - But, it is definitely not WHY they bought your offering.
If you could recreate that scenario over and over again, predictably, would that mean you would have a solid pipeline of strong new business leads?
You see, networking is a process and a set of principles, like any other profession. And once you / your team understand how to use them, you can recreate that scenario repeatedly.
Do you want to stop paying your sales team to float around to pointless coffees, followed by wasted time producing proposals that go nowhere?
I would expect it means you would like to ultimately increase the cash available to the business, to achieve whatever goals you have set.
And that means More Sales.
You have hired and fired your sales team, used sales trainers, outsourced your lead-generation.
You have set up stands at exhibitions, sent your BDM from Cannes to Hong Kong.
Why are they not selling more?
I know, I hear you... It's all about relationships, right? Who you know not what you know and all that jazz...
Well actually, NO.
This is a huge misconception in sales, and despite the premise of networking being based on relationships, it is no different.
You can certainly have a very fruitful and enjoyable network, without your personality being a factor.
Think about the last three times you won new business. What do they have in common?
[I guarantee it's not because you were best buddies!]
It will be because you ticked three boxes.
✔ They acknowledged that something.
✔ They were motivated to meet that need.
✔ They believed that you were the best person to meet that need.
If they liked you too, that is a bonus! - But, it is definitely not WHY they bought your offering.
If you could recreate that scenario over and over again, predictably, would that mean you would have a solid pipeline of strong new business leads?
You see, networking is a process and a set of principles, like any other profession. And once you / your team understand how to use them, you can recreate that scenario repeatedly.
Do you want to stop paying your sales team to float around to pointless coffees, followed by wasted time producing proposals that go nowhere?
THE UNSOCIABLE NETWORKING CAMP.
I often hear MDs and CEOs like you complain about wasted time when networking.
They end up getting stuck with a random person, or bombarded by sales pitches all night, while wandering around aimlessly, cheap Prosecco in hand.
If you are tired of 'getting your face about' join THE UNSOCIABLE NETWORKING CAMP.
We will cover:
• UNSOCIABLE NETWORKING Fundamentals.
• How to find delegate and pre-book meetings.
• How to find proper networking opportunities.
• How to sell instead of schmooze.
• How to Secure sales opportunities at events.
• Following up effectively without getting ghosted.
Duration - 2hrs | Location - Online | Pricing - £375pp
They end up getting stuck with a random person, or bombarded by sales pitches all night, while wandering around aimlessly, cheap Prosecco in hand.
If you are tired of 'getting your face about' join THE UNSOCIABLE NETWORKING CAMP.
We will cover:
• UNSOCIABLE NETWORKING Fundamentals.
• How to find delegate and pre-book meetings.
• How to find proper networking opportunities.
• How to sell instead of schmooze.
• How to Secure sales opportunities at events.
• Following up effectively without getting ghosted.
Duration - 2hrs | Location - Online | Pricing - £375pp
I will be in touch to agree a time and date once you have submitted a booking request.